Projects

The following information is not intended to be factual but is part of class writing assignments from August 2022 to May 2023 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.

Press Release

An official statement issued to newspapers giving information on chosen information and organization.

Bio

Finding a person to write a bio on, which will require practice of interviewing skills, determine content relevancy and write a compelling but succinct summary of the person.

Media Pitch

Work to deliver a media briefing about a developing news issue related to a crisis, announcement or other breaking news.

Op-Ed

An Op-Ed piece supporting chosen organization.

PESO

PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program.

eNewsletter

An e-newsletter for your corporation with a message from founder or CEO of organization, asking for support for an issue or announcing a partnership of choosing.

Fact Sheet

Document fact sheet for chosen organization; accompanies news release.

Newsjacking

Mock social media post to illustrate a newsjacking opportunity that the chosen company takes advantage of to publicize.

Audience Personas

Applicaiton of basic research principles to identify media and distribution channels.

Media Alert

A media briefing about a developing news issue related to a crisis, announcement or other breaking news.